"You can see the details of the Fashion Magic Card if you click on the card's name!"
From osharemajo.com (translated)
Campaign Cards (キャンペーンカード Kyanpēn Kādo), are Fashion Magic Cards that are made to promote the game or under a special event. The cards are mostly from the main roster. They started appearing briefly in 2006 Winter Collection for a limited amount of time before returning back to the 2007 Autumn Collection and 2007 Winter Collection.
~DS Collection~ Cards
These cards were made to promote the upcoming Oshare Majo Love and Berry ~DS Collection~. Their layout are similar to the other DS Collection cards, except the background is shiny.
Special Fruit Cards
These cards were only available during the 2007 Autumn Collection but unlike the other campaign cards, each of them comes in a shape of a fruit based on their name and they're distributed separately from other cards. They can only be exchanged at some shops if you get a certain card.
Miracle Snow Card
Only limited during the 2007 Winter Collection circulation period, the card comes in two different versions: namely Love and Berry. Berry Version can only be obtained by participating the 3rd Anniversary Fashion Contest, and Love Version can only either be obtained by collecting all four of the LB original accessories or is included with the Crystal Photo Stand.